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3 Ways To Pummel The Online Competitiion

Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight...

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Yes, You Must Hold Your Website Accountable For Your Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen....

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It’s Coming… BuilderRadio. Bigger. Better. Badder.

Power Marketing, has acquired BuilderRadio.com, the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional...

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Another Step To Help You Get The Most From Your Leads

Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? I’m proud to announce that Trent has been...

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8 Ways to Measure Your Marketing Effectiveness

  One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was...

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How Do You Close The Biggest Sales? You Start Small Of Course!

Ask any great new home salesperson, I mean the cream of the proverbial crop, and they will tell you it’s a horrible idea to try to close a deal on the phone. Why? Because being face-to-face with that...

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To Successfully Market, You Must First Thoroughly Understand

  I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what everyone marketing a product or service has to grasp. You...

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There’s A Big Discrepancy Between Better And Different

Uniqueness is a characteristic that our brain truly embraces. In many ways uniqueness is given similar attention as fear. We all possess fight or flight behaviors. When we encounter something that...

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What Does It Take To Become An Expert?

Experts are everywhere… or are they? I am amazed today by the number of people who claim to be experts, yet have no frontline experience! It is almost today’s version of: “If you tell a lie enough...

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The Six Primal Pillars Of The Human Brain

As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a...

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We Feel Your CRM Adoption Pain

By Ben Snedeker republished from Infusionsoft Oct. 29, 2015  It turns out that the biggest pain of CRM for businesses is adoption, as in, 58 percent of businesses agree that it’s the biggest pain. In...

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Give Your Leads A Reason To Not Eliminate You

  How many of you can recall the thrill of something so simple as buying candy as a child? I vividly remember anticipating the visit to the corner store, eager to hand over my hard-earned money—all 20...

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If Creative Content Is So Crucial, Why Is It So Often Ignored?

Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why content seldom receives the attention it deserves. There is an often misunderstood...

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Impressed By Impressions?

Impressions just aren’t everything they are cracked up to be! In this day of Internet marketing, many builders hear the word impressions bantered about by peddlers of many types of online marketing....

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Better is Boring—Different is Radical!

Different is radical! Being better is simply boring. So many of our builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it...

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How To Warm Up A Cold Email List

by Infusionsoft blogger Sarah Connolly. Regularity is an extremely important aspect of your email marketing program. Once you establish a relationship, (aka permission to send email to a recipient),...

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A Free Holiday Gift For You!

  A Free Holiday Gift For You! I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable techniques and strategies as useful as I do. When my team...

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What Good Is Building A Website If No One Can Find It?

At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing...

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How Can I Improve My Website? (Part One)

Nearly everything we do these days begins online. No  homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well...

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How Can I Improve My Website? (Part Two: Clear A Path)

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home....

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